That way, unsuspecting people are more likely to click on them. Unfortunately, URL shorteners are often used by spammers to hide the URL destination. These branded short links also have another key benefit. Plus, branded short links receive up to 39% more clicks compared to generic short URLs. This makes them particularly useful when sharing URLs in any form of print advertising, such as posters, flyers, magazines, or business cards. Shortened links are much easier to read, memorize, and type. What’s more, you can use a custom URL shortener to create a memorable, branded URL. Next, URL shorteners can help you avoid excessively long and confusing URLs or any that contain jumbles of letters and numbers. This is especially true when sharing URLs on micro-blogging platforms, or in mobile messaging applications. Let’s dig into some reasons why you should be using a URL shortener.įirst, URL shorteners make it easier to share and manage long URLs. Many also allow you to create short links with your own customized URL. To make shortening links possible, many URL shorteners have short domain names themselves, such as Bit.ly and IS.GD. Copy your new short link to your clipboard to paste elsewhere. Paste or write your link into the box provided.ĥ.Let’s take a quick look at how to shorten a URL using a tool like Bit.ly. However, if you just need a shorter link, using a free URL shortener couldn’t be easier. These days, most link shorteners allow you to track your link metrics. The image below shows the difference:Ī URL shortener is a digital tool that enables you to take a long link and create a new, shorter one that takes people to the same location. Well, no-although, the terms are often confused and used interchangeably. “URL” stands for “Uniform Resource Locator,” and it’s a way of identifying the location of a file on the internet.
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